B2B Messaging
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B2B Messaging
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B2B Messaging
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Make your homepage impossible to ignore
Make your homepage impossible to ignore
If deals stall, differentiation feels soft, or alignment is messy, we’ll clarify what’s breaking in your messaging. And what to do about it.
How it works
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How it works
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How it works
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What the call will be about
What the call will be about
What the call will be about
1
Diagnostic
We’ll identify what’s breaking in your messaging. And whether it’s become a real business problem now.
We’ll identify what’s breaking in your messaging. And whether it’s become a real business problem now.
2
Solution
If it’s something I solve, I’ll outline exactly how I’d approach it. If not, we’ll say so and leave it there.
If it’s something I solve, I’ll outline exactly how I’d approach it. If not, we’ll say so and leave it there.
3
Decision
When there's a fit, we’ll talk scope, investment, and timing. Otherwise, we’ll close the loop cleanly.
When there's a fit, we’ll talk scope, investment, and timing. Otherwise, we’ll close the loop cleanly.
If you believe this, we'll get along.
If you believe this, we'll get along.
Powerful messaging follows cognitive principles that shape attention, motivation, and decision‑making, not vibes or slogans.
The unlock for messaging memorability isn't clarity, it's contrast. Clarity explains you. Contrast separates you. Only one survives in a buyer’s mind.
Most B2B homepages don’t confuse buyers. They bore them. And boring doesn't lose because it's unclear, it loses because it’s toothless.
Weak copy isn’t the disease. It’s the rash. The infection is indecision. Too many smart people trying to protect too many priorities at once.
If you believe this, we'll get along.
Most B2B homepages don’t confuse buyers. They bore them. And boring doesn't lose because it's unclear, it loses because it’s toothless.
The unlock for messaging memorability isn't clarity, it's contrast. Clarity explains you. Contrast separates you. Only one survives in a buyer’s mind.
Powerful messaging follows cognitive principles that shape attention, motivation, and decision‑making, not vibes or slogans.
Weak copy isn’t the disease. It’s the rash. The infection is indecision. Too many smart people trying to protect too many priorities at once.
Testimonials
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Testimonials
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Testimonials
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Trusted by 60+ B2B founders and marketing leaders
Trusted by 60+ founders and marketing leaders
Trusted by 60+ B2B founders and marketing leaders
"Our product and customer base is growing so fast, and our messaging has struggled to keep up. Clémence helped us take a complex product and a lot of things that lived in our heads and turn it into a story we can repeat with confidence. The whole team is now on the same page, which feels like a big unlock for what comes next."
Kian Alavi
Co-founder and CEO at Mazlo
"Our product and customer base is growing so fast, and our messaging has struggled to keep up. Clémence helped us take a complex product and a lot of things that lived in our heads and turn it into a story we can repeat with confidence. The whole team is now on the same page, which feels like a big unlock for what comes next."
Kian Alavi
Co-founder and CEO at Mazlo
"Our product and customer base is growing so fast, and our messaging has struggled to keep up. Clémence helped us take a complex product and a lot of things that lived in our heads and turn it into a story we can repeat with confidence. The whole team is now on the same page, which feels like a big unlock for what comes next."
Kian Alavi
Co-founder and CEO at Mazlo
"Thank you for facilitating these workshops. It's helped us reframe how we need to speak to our ICP and is getting us thinking about our problems differently. That wouldn't have happened without you asking us the questions we had been avoiding."
Eryn Lueders
Head of Marketing at Basis Theory
"Thank you for facilitating these workshops. It's helped us reframe how we need to speak to our ICP and is getting us thinking about our problems differently. That wouldn't have happened without you asking us the questions we had been avoiding."
Eryn Lueders
Head of Marketing at Basis Theory
"Thank you for facilitating these workshops. It's helped us reframe how we need to speak to our ICP and is getting us thinking about our problems differently. That wouldn't have happened without you asking us the questions we had been avoiding."
Eryn Lueders
Head of Marketing at Basis Theory
"Thank you for facilitating these workshops. It's helped us reframe how we need to speak to our ICP and is getting us thinking about our problems differently. That wouldn't have happened without you asking us the questions we had been avoiding."
Eryn Lueders
Head of Marketing at Basis Theory
"This is incredible!! Thank you so much for the rewrite and all the additional notes and considerations you've included. Clémence cracked what we’d been stuck on for months: a homepage that finally explains what we do, for whom, and why it matters."
Tyler Moll
Founder at Covert Revenue
"This is incredible!! Thank you so much for the rewrite and all the additional notes and considerations you've included. Clémence cracked what we’d been stuck on for months: a homepage that finally explains what we do, for whom, and why it matters."
Tyler Moll
Founder at Covert Revenue
"This is incredible!! Thank you so much for the rewrite and all the additional notes and considerations you've included. Clémence cracked what we’d been stuck on for months: a homepage that finally explains what we do, for whom, and why it matters."
Tyler Moll
Founder at Covert Revenue
"The workshop and its output are really valuable. Thank you - getting a fresh set of eyes on this has helped us stop over-complicating/over-reaching and root our positioning in speed."
Ian Martin
VP Marketing at Vinny
"The workshop and its output are really valuable. Thank you - getting a fresh set of eyes on this has helped us stop over-complicating/over-reaching and root our positioning in speed."
Ian Martin
VP Marketing at Vinny
"The workshop and its output are really valuable. Thank you - getting a fresh set of eyes on this has helped us stop over-complicating/over-reaching and root our positioning in speed."
Ian Martin
VP Marketing at Vinny
"She cut through the mix of products, personas, and workflows. Clear process, strong instincts, fast turnaround. Exactly what we needed."
Jessica Garrett
CMO at Zone & Co
"She cut through the mix of products, personas, and workflows. Clear process, strong instincts, fast turnaround. Exactly what we needed."
Jessica Garrett
CMO at Zone & Co
"She cut through the mix of products, personas, and workflows. Clear process, strong instincts, fast turnaround. Exactly what we needed."
Jessica Garrett
CMO at Zone & Co
"My messaging was bland and too focused on me. We walked through the messaging framework. I’m psyched to go out in the market with my new pitch."
Victoria Crandall
Founder at No Filter PR
"My messaging was bland and too focused on me. We walked through the messaging framework. I’m psyched to go out in the market with my new pitch."
Victoria Crandall
Founder at No Filter PR
"My messaging was bland and too focused on me. We walked through the messaging framework. I’m psyched to go out in the market with my new pitch."
Victoria Crandall
Founder at No Filter PR
"Fantastic session. She quickly understood our challenges and gave high-impact recommendations to strengthen our homepage. Competing in a red ocean against major brands means every detail matters, and her insight was incredibly valuable."
Pawan Bhojanala
Co-founder at HotKup
"Fantastic session. She quickly understood our challenges and gave high-impact recommendations to strengthen our homepage. Competing in a red ocean against major brands means every detail matters, and her insight was incredibly valuable."
Pawan Bhojanala
Co-founder at HotKup
"Fantastic session. She quickly understood our challenges and gave high-impact recommendations to strengthen our homepage. Competing in a red ocean against major brands means every detail matters, and her insight was incredibly valuable."
Pawan Bhojanala
Co-founder at HotKup
"Clémence's advice was incredibly constructive, actionable, and presented in such a clear and digestible way—it was obvious what steps to take next. Not only is she friendly and easy to work with, but her deep understanding of B2B shines through."
Holly Phillips
Product Marketing Director at Certn
"Clémence's advice was incredibly constructive, actionable, and presented in such a clear and digestible way—it was obvious what steps to take next. Not only is she friendly and easy to work with, but her deep understanding of B2B shines through."
Holly Phillips
Product Marketing Director at Certn
"Clémence grasped the problem quickly, and shared actionable insights that helped me refine our messaging direction. Highly recommend her if you’re looking to cut through the noise and get to the point fast."
Philippe Charest-Beaudry
Co-owner at Brien Maple Sweets
"Clémence grasped the problem quickly, and shared actionable insights that helped me refine our messaging direction. Highly recommend her if you’re looking to cut through the noise and get to the point fast."
Philippe Charest-Beaudry
Co-owner at Brien Maple Sweets
"Clémence grasped the problem quickly, and shared actionable insights that helped me refine our messaging direction. Highly recommend her if you’re looking to cut through the noise and get to the point fast."
Philippe Charest-Beaudry
Co-owner at Brien Maple Sweets
"I really like the crispness of the messaging, the positioning for the services, and the alternative language suggestions will be very useful in additional content."
Kim Vollbrecht
Founder at V2 Strategies
"I really like the crispness of the messaging, the positioning for the services, and the alternative language suggestions will be very useful in additional content."
Kim Vollbrecht
Founder at V2 Strategies
"I really like the crispness of the messaging, the positioning for the services, and the alternative language suggestions will be very useful in additional content."
Kim Vollbrecht
Founder at V2 Strategies
“I felt too close to my website and kept mixing myself up. I was confused, never mind my prospects! I engaged Clémence to help make sense of it all, and she delivered. Now, my hero is straightforward. My product descriptions make sense and stand out better. And a lot more!"
Andrew Monaghan
Founder at Unstoppable
“I felt too close to my website and kept mixing myself up. I was confused, never mind my prospects! I engaged Clémence to help make sense of it all, and she delivered. Now, my hero is straightforward. My product descriptions make sense and stand out better. And a lot more!"
Andrew Monaghan
Founder at Unstoppable
“I felt too close to my website and kept mixing myself up. I was confused, never mind my prospects! I engaged Clémence to help make sense of it all, and she delivered. Now, my hero is straightforward. My product descriptions make sense and stand out better. And a lot more!"
Andrew Monaghan
Founder at Unstoppable
"The feedback and insight Clémence provided for us was great! Provided a quick turnaround and was extremely detail oriented. Can't emphasize enough how much value she can bring in such little time. Great investment if you're looking to improve your homepage."
Owen Landon
CEO at CartConvert
"The feedback and insight Clémence provided for us was great! Provided a quick turnaround and was extremely detail oriented. Can't emphasize enough how much value she can bring in such little time. Great investment if you're looking to improve your homepage."
Owen Landon
CEO at CartConvert
Let's get your messaging
out of the gray
Let's get your messaging
out of the gray
We’ll look at where it's gone soft, draw the hard lines it’s been avoiding, and decide whether it’s time to sharpen it.